The point of no return came in April 2005: For six hours, MTU’s executive management presented its business model, using facts, figures, and data to underline the potential of an investment. The audience was made up of analysts from the syndicate banks, who would subsequently approach potential investors with their reports. This marked the beginning of the strictly timed preparations for MTU’s debut on the stock market, known as an initial public offering, or IPO.
Everyone involved had just under two months to get everything done. A completely new technology gadget proved extremely helpful: the Blackberry. This early smartphone, complete with its own keyboard, made it possible to read and reply to e-mails anytime and anywhere—a real step forward for coordination between banks, lawyers, the owner KKR, and the MTU employees involved. “During a roadshow that included eight international financial centers, the company presentation was held 53 times in just ten days,” recalls Claudia Hein, Senior Investor Relations Manager at MTU.